26% to 12% body fat · the founder’s own 2023 result

Lose fat without dieting.

Leanrr is an always-on fitness and nutrition coach on your iPhone. It notices the small choices behind how you eat and move, and helps you change them one step at a time.

See how fast Available oniPhone

30-day money-back guarantee

Example · your coach finds yours
Results
Philipp and Patricia, Leanrr's founders, in a pool above the sea in Ibiza

Philipp, 2023: 26% to 16% body fat in four months, and 12% by October, without a meal plan.

He didn’t find more willpower. He tweaked his meals until he looked forward to them, and the rest followed.

Philipp in Costa Rica in December 2022, before
26%Costa Rica · Dec 2022
Philipp and Patricia on the beach in Athens in August 2023, after
12%DEXA scan · Oct 2023
Photo · Athens, Aug 2023
Philipp’s DEXA scans · 2023
25%20% 4 MONTHS · −26 LB FAT 26.1%11.9% FEBAPRJUNAUGOCT
33 lbFat lost
+2 lbLean mass
111Lifting sessions
Case file 001 See how it happened Scans, food log and lifting log, week by week

One person’s result: Philipp’s own records, 2023. Our model for a typical start (180 lb, 25% body fat) at the steady pace: about 5 lb of fat a month. Yours depends on where you start.

Case file 001 · Leanrr

Philipp, 2023

26% to 12% body fat in 263 days. No meal plan.

Philipp in Costa Rica, December 2022
Dec 2022 · 26%
Philipp in Athens, August 2023
Aug 2023 · 13%
Start
Feb 5, 2023 · 206 lb · 26.1%
Finish
Oct 26, 2023 · 176 lb · 11.9%
Situation
Two years into a demanding role. Diets had never lasted.
Diet
None. No meal plan and no banned foods.
Food logged
224 of 273 days, in MyFitnessPal
Training
111 lifting sessions, 3 to 4 a week, in Strong

Exhibit AFat came off. Muscle stayed.

Fat went from 54 lb to 21 lb across 11 DEXA scans. Lean mass dipped from 145 lb to 137 lb by late April, then climbed to 147 lb as he trained harder: 2 lb more than he started with.

Fat, lb Lean mass, lb
54145FEB 547142FEB 2442142MAR 1639139APR 238137APR 2734138MAY 1228141JUN 727141JUN 3024144JUL 2824147SEP 1121147OCT 26

Exhibit BThe lunch loop

He tweaked one lunch through the spring, from 691 to 742 calories, until it was easy. In May a second lunch took over: 766 calories and 90 g of protein, on 65 days. Every square is a day.

Lunch A Lunch B Other food logged Nothing logged
Feb 1FEBFeb 2Feb 3Feb 4Feb 5Feb 6Feb 7Feb 8Feb 9Feb 10Feb 11Feb 12Feb 13Feb 14Feb 15Feb 16Feb 17Feb 18Feb 19Feb 20Feb 21Feb 22Feb 23Feb 24Feb 25Feb 26Feb 27Feb 28Mar 1MARMar 2Mar 3Mar 4Mar 5Mar 6Mar 7Mar 8Mar 9Mar 10Mar 11Mar 12Mar 13Mar 14Mar 15Mar 16Mar 17Mar 18Mar 19Mar 20Mar 21Mar 22Mar 23Mar 24Mar 25Mar 26Mar 27Mar 28Mar 29Mar 30Mar 31Apr 1APRApr 2Apr 3Apr 4Apr 5Apr 6Apr 7Apr 8Apr 9Apr 10Apr 11Apr 12Apr 13Apr 14Apr 15Apr 16Apr 17Apr 18Apr 19Apr 20Apr 21Apr 22Apr 23Apr 24Apr 25Apr 26Apr 27Apr 28Apr 29Apr 30May 1MAYMay 2May 3May 4May 5May 6May 7May 8May 9May 10May 11May 12May 13May 14May 15May 16May 17May 18May 19May 20May 21May 22May 23May 24May 25May 26May 27May 28May 29May 30May 31Jun 1JUNJun 2Jun 3Jun 4Jun 5Jun 6Jun 7Jun 8Jun 9Jun 10Jun 11Jun 12Jun 13Jun 14Jun 15Jun 16Jun 17Jun 18Jun 19Jun 20Jun 21Jun 22Jun 23Jun 24Jun 25Jun 26Jun 27Jun 28Jun 29Jun 30Jul 1JULJul 2Jul 3Jul 4Jul 5Jul 6Jul 7Jul 8Jul 9Jul 10Jul 11Jul 12Jul 13Jul 14Jul 15Jul 16Jul 17Jul 18Jul 19Jul 20Jul 21Jul 22Jul 23Jul 24Jul 25Jul 26Jul 27Jul 28Jul 29Jul 30Jul 31Aug 1AUGAug 2Aug 3Aug 4Aug 5Aug 6Aug 7Aug 8Aug 9Aug 10Aug 11Aug 12Aug 13Aug 14Aug 15Aug 16Aug 17Aug 18Aug 19Aug 20Aug 21Aug 22Aug 23Aug 24Aug 25Aug 26Aug 27Aug 28Aug 29Aug 30Aug 31Sep 1SEPSep 2Sep 3Sep 4Sep 5Sep 6Sep 7Sep 8Sep 9Sep 10Sep 11Sep 12Sep 13Sep 14Sep 15Sep 16Sep 17Sep 18Sep 19Sep 20Sep 21Sep 22Sep 23Sep 24Sep 25Sep 26Sep 27Sep 28Sep 29Sep 30Oct 1OCTOct 2Oct 3Oct 4Oct 5Oct 6Oct 7Oct 8Oct 9Oct 10Oct 11Oct 12Oct 13Oct 14Oct 15Oct 16Oct 17Oct 18Oct 19Oct 20Oct 21Oct 22Oct 23Oct 24Oct 25Oct 26Oct 27Oct 28Oct 29Oct 30Oct 31

Exhibit CThe scale stopped. The fat didn’t.

About 209 lb in early February and 174 lb by June. Then his weight held near 175 lb while his body fat kept falling, from 16% to 12%.

Weigh-in 7-day average First four months
170 lb190 lb210 lbJANFEBMARAPRMAYJUNJULAUGSEPOCT

Exhibit DEasy food, harder training

Lifting sessions a month. From March to October his estimated maxes in Strong rose: squat 368 to 426 lb, deadlift 367 to 475 lb.

2FEB14MAR13APR13MAY13JUN16JUL9AUG17SEP14OCT

Case notesHow it went

  1. Dec 2022

    Start. About 205 lb and 26% body fat after a hard year.

  2. Feb–Mar

    Tweak. He logged what he already ate and changed one thing at a time. By March he ate the same lunch most days.

  3. Apr–Jun

    Settle. Meals he looked forward to, so it stopped taking willpower. 16% by June 7: 26 lb of fat in four months.

  4. Jul–Oct

    Cascade. He trained harder, his lifts climbed, and he gained 2 lb of lean mass. 12% on October 26.

Sources: 11 BodySpec DEXA scans · MyFitnessPal food log · Strong lifting log. One person’s result. Yours depends on where you start.

Start your own case file
A better system

You don’t need more willpower. You need a better system.

The old wayThe Leanrr way
Rigid meal plans and meal prepKeep eating what you like
Weighing and logging every gramPoint at your food
Hours of cardioFat loss happens in the kitchen. The gym builds muscle.
WillpowerOne small change at a time
Guessing whether it’s workingSunday shows which way you’re heading
The other 165 hours

Diets didn’t fail you. Guessing did.

Generic rules were written for someone else. Leanrr learns yours from the food you point at and your morning weigh-in, then picks one small change at a time.

Example · Your coach noticed

Your matcha latte with soy milk shows up most: 7 of the last 28 days.

One changeMake it a small. Same drink, about 70 calories lighter each time.
How fast
You are
26%
Not sure of your body fat? Pick the picture that looks like you; Leanrr carries it forward and shows how sure it is.
12%
Lean and healthy for men: 8–24%.
Example numbers. Change them.

You could be at 12% by spring.

max_fat_loss_per_week = fat_mass / 20 // 5% of the fat you carry, every week fat_mass = weight × body_fat% pace ∈ { steady 0.5, faster 0.75, fastest_safe 1.0 } × max // lean mass held
Lock it in

Your coach starts from this estimate and checks your pace against it every Sunday. See your plan before you pay.

Start losing fat
What you do

Three things you do. Your coach does the rest.

I.

Point at your food

Your usual foods are one tap. Nutrition labels and barcodes count exactly; a photo is marked ≈.

II.

Step on your scale

The morning weigh-in is waiting when you wake. Your scale sends it; you don’t type a thing.

III.

Read Sunday’s answer

Fat only when your food agrees; weight down when only the scale can tell. And Not sure yet until it knows.

Price

Every day, for about the price of two sessions with a trainer.

Leanrr Coach · monthly
$99 / month

30-day money-back guarantee, no questions asked.

  • Your pace, checked every Sunday
  • Point at food: your usuals in one tap
  • The morning weigh-in, waiting
  • Setup help from Philipp, if you want it
Start Leanrr Coach

Pay on leanrr.com through Stripe after you see your plan. Then sign in on the iPhone app.

Leanrr Coach · annual
$1,188 / year

12 × $99, paid once. Non-refundable.

  • Everything in monthly
  • One receipt for the whole year
Start Leanrr Coach
What people pay for a coach
Online coaching$50–400 / mo
Personal trainer$40–70 / session
Human-coach apps$149–199 / mo
Leanrr Coach, every day$99 / mo
Questions
I don’t have time for this.

That’s who it’s for. A photo of your food takes a few seconds, your scale sends the weigh-in, and Sunday’s answer takes a minute to read. Your coach does the math and the reading.

What if it isn’t for me?

Monthly comes with a 30-day money-back guarantee, no questions asked.

How do you estimate how fast I’ll lose it?

From your weight and body fat today and how lean you want to be. The fastest safe pace loses at most 5% of your fat mass a week, so the pace slows as you get leaner and your muscle is kept. Your coach checks the estimate against your real weigh-ins every Sunday.

When will I know it’s working?

Your coach starts on day one. By day 30 you’ll see which way you’re heading. Weigh in most mornings, and your first sure answer usually comes in 5 to 8 weeks.

Will it tell me what to eat?

No meal plan. It starts from what you already eat and suggests one swap at a time on your own foods.

Photos aren’t exact, are they?

No photo is. Leanrr counts nutrition labels and barcodes exactly, marks photo estimates with ≈ and learns your usual amounts.

I won’t weigh in every day.

You don’t need to. Weigh in 4 or more mornings a week. Skip a whole week and the count starts over.

What do I need?

An iPhone and a bathroom scale. A smart scale and an Apple Watch make the coach sharper. Not on Android yet.

Who is it not for?

Anyone with a history of an eating disorder, and anyone under 18.

Is my data sold?

No, and we never will. Our website uses Google Analytics and Meta and Reddit ad pixels to measure our ads; our privacy policy lists them. The iPhone app has no ad or analytics trackers. Your food photos go to Google’s AI only to work out what’s in them.

Lose fat without dieting.

26% to 12% body fat with Leanrr. Most of it in four months, without a meal plan.

See how fast

$99 a month · 30-day money-back guarantee, no questions asked

A note from Philipp

You’re good at your job. That usually means long days, stress and dinner at your desk, and the weight creeps on. You don’t have time to learn nutrition or follow a meal plan.

That was me by the end of 2022, two years into a demanding role. In 2023 I went from 26% to 12% body fat, 33 lb of fat gone and my muscle kept, most of it in the first four months, without a meal plan. I kept tweaking what I ate, one thing at a time, until I had three meals I loved and ate almost every day. I looked forward to every one, and that made me want to lift harder.

I did it with Leanrr, which I rebuilt for myself that year: it turned my weigh-ins and body-fat scans into a daily number for how much to eat. Now it’s the coach that does that with you, every day.

I’d love for you to try it. If it isn’t for you, you get your money back.

Philipp CannonsFounder, Seattle